 Link Popularity, Website Link Exchange
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 Website Link Popularity
The number of different sites that point to your website is called link popularity. Most of the search engines and directories nowadays judge your site's ranking by your site's link popularity.
A high ranking website linking to you will increase the overall ranking of your website. It is also important to find a link exchange partner, among websites that offer a good match with the content and theme of your own website.
Search engines count the number of other webpages that "validate", by linking, that a particular webpage is a good match for a search on certain keywords (link popularity).
The text contained in the link that point to a webpage is also considered. If the text in the link that points to a webpage contains the queried keywords, the search engine considers that webpage is a better match to the search result on those keywords.
As link popularity has become an important factor in determining search engine positioning, links swaps have been proved as one of the best methods for improving link popularity.
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Link Popularity 
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